Checklist for a press release:
- Write a compelling headline that summarizes the key points of the release
- Use a clear and concise opening paragraph that captures the attention of the reader
- Include key points that provide important details about the news, including who, what, when, where, and why
- Use quotes from relevant stakeholders to provide additional context and credibility
- Include a call to action that encourages the reader to take a specific action, such as visiting a website or contacting the organization
- Provide contact information for the organization, including a website, email address, and phone number
- Include any relevant multimedia elements, such as images, videos, or audio clips
- Review the release for grammar, spelling, and formatting errors, and make any necessary revisions
- Proofread the release to ensure that it is clear, concise, and compelling
- Distribute the release to appropriate media outlets, such as journalists, bloggers, and social media influencers, using an email distribution service or other method.